Join a supportive community of entrepreneurs and experts to get the support you need to launch, grow and scale your business.

Applications are now open!

Knowing who your ideal customer is and how to reach them, building a consistent presence online that actually drives traffic and enquiries, and converting that interest into income — these are the things that move a business forward. They’re also the things that tend to slip when you’re busy running everything else.

The Sales and Marketing Level Up Lab is a focused, intensive programme for ambitious founders who are ready to stop guessing and start growing. Over three months, you’ll build the sales and marketing foundations that turn your hard work into real, repeatable revenue.

Free to attend

Thanks to support from Esprit Foundation, this programme is provided free of charge.

Every single session that I went to, I took something away from it, and something really actionable. Everyone’s takeaways from the Hatch programmes are different, but that’s just the beauty of it and that’s what makes it really special.

Headshot of Emma Bracegirdle

Emma Bracegirdle

The Saltways

Eligibility Criteria:

Don’t fit the requirements?    View our other programmes

  • You are under 30 years old
  • Your business has an annual turnover of at least £20,000

  • You are based in the UK and can commit to the attending all three masterclass sessions

What you’ll walk away with

By the end of this programme, you won’t just have attended three sessions. You’ll have transformed how you think about, talk about, and sell your business.

Build a simple system to consistently attract customers

You'll develop practical, high-impact sales and marketing skills you can apply immediately — so finding the right customers stops feeling like guesswork and starts feeling like a process.

Turn interest into paying customers

Through sharper positioning and stronger sales approaches, you'll unlock real opportunities for growth — translating what you learn directly into measurable increases in revenue.

A network that stays with you

The Sales and Marketing Level Up Lab brings together a diverse community of ambitious founders. The peer support and collaboration you build here extends well beyond the programme itself.

Grow with confidence, not just instinct

You'll leave backing yourself more as a business owner — more decisive, bolder in promoting your work, and clearer on the steps you need to take to grow.

62%

On average, founders rated their confidence in communicating their impact 62% higher at the end of our programmes than at the start.

 

37%

On average, founders rated their ability in selling to their target audience 37% higher at the end of our programmes than at the start.

 

21%

On average, founders rated their understanding of their target audience 21% higher at the end of our programmes than at the start.

I’ve now built up a really good network of founders and that was mostly down to the way the programme was done. There was a good community ethos, which I think is important, we have a WhatsApp group now and share networks with each other. There’s a really impactful ecosystem of different people – that’s all facilitated by Hatch, and is possible because of how well the team engages.

Jordan Sterling,

Founder of Loud Futures and Deep Dive graduate

The Sales and Marketing Level Up Lab is built around three intensive, live online masterclass sessions delivered across three months — one per month on Wednesday evenings from 6–8pm.

You’ll also have access to three optional peer support office hours — live online sessions in smaller groups — as well as our online community platform and self-led pre-recorded content for further learning at your own pace.

1

Growth Ready Foundations

Get clear on your value proposition, your customers’ journey, and where you sit in your market. This is the strategic foundation everything else builds on.

  • Wed 10th June 6pm-8pm

2

Marketing That Moves People

Digital marketing, social media strategy, paid ads, content that converts. You’ll learn how to test small, set up campaigns, and track what’s actually working.

  • Wed 8th July 6pm-8pm

3

Selling With Confidence

Sales strategy and funnel design, lead generation, and the techniques that turn conversations into customers. Walk away knowing how to turn interest into income.

  • Wed 5th August 6pm-8pm

Optional: Peer Support Office Hours

Three additional one-hour online sessions with your cohort and the Hatch programmes team — a chance to apply what you’re learning, share challenges, and go deeper on the things that matter most to your business.

  • Wed 17th June, 1–2pm
  • Wed 1st July, 1–2pm
  • Wed 22nd July, 1–2pm

“Now I can see how my business is growing, why my business is growing, what it needs to do in order to grow – I can see it clearly.”

Tameeka Smith – Founder

Trimenco CIC

Accessibility

Our goal is to make our programmes as accessible as possible. Each programme is designed with input from our cohorts and tailored to meet the unique needs of each group. During the application process, we will ask you to detail any accessibility needs we can support you with.

If you would like to request support in completing your application (e.g. transcribing your application answers), or to discuss your accessibility needs please email programmes@hatchenterprise.org

Who we are

Hatch is a charity that supports underrepresented entrepreneurs from across the UK to imagine, launch, and grow businesses and organisations that are sustainable, successful, and have a positive and lasting impact on their communities.  

We’re not typical of the third sector. Although we’re a charity, as entrepreneurs ourselves we know what it takes to grow a business. We recognise that talent is equally distributed across society, but opportunities are not. Too many people from underrepresented backgrounds are unfairly prevented from realising their entrepreneurial potential to positively impact their own lives, the lives of others in their community and wider society. We’re working to change that by creating an inclusive ecosystem where everyone has access to the power of entrepreneurship to create a fairer economy.

Consequently, while much of our work and support is accessible to all, we focus on supporting women, those from an ethnic minority background, disabled and neurodivergent founders and young people – essentially anyone who might typically get overlooked when it comes to getting what they need to launch and grow an organisation in the UK.

10k+

10,000+ founders have been supported through our programmes and events

77%

of founders participating in our programmes are women or from other marginalised genders

62%

of founders participating in our programmes are from an ethnic minority background

30%

of founders participating in our programmes are Disabled or neurodivergent

Application process:

1

Register your interest

  • Complete our short registration form to tell us a little about you and your business. This helps us check that the programme is the right fit before you invest time in a full application.

2

Eligibility check

  • We’ll review your registration and confirm whether you meet the programme criteria. You’ll hear back from us by 29th May — and if you’re eligible, we’ll invite you to complete your full application.

3

Onboarding application

  • Complete your onboarding form to secure your place. Once submitted and confirmed, you’re in — welcome to the Level Up Lab.

Apply Now

Price:

FREE

Limited to 50 founders

Date of next programme:

10th June – 5th Aug 2026

Application deadline: 18th May 2026
Do you have any questions? Are you unsure if this is the right course for you? Don’t hesitate to get in touch with us by booking a call, or emailing our team at programmes@hatchenterprise.org.

Frequently asked questions

The Level Up Lab is open to founders based in the UK who are under 30 years old and whose business has an annual turnover of at least £20,000. You’ll also need to be able to commit to attending all three masterclass sessions. If you’re unsure whether you meet the criteria, get in touch at programmes@hatchenterprise.org and we’ll be happy to help.

No, the programme is fully funded by our partners, Esprit Foundation.

Yes — all three masterclass sessions and the optional office hours take place online.

You’ll need to attend all three masterclass sessions in order to graduate and join the Hatch alumni community. Please make sure you’re available for all three dates before applying. Unlike some of our other programmes, we’re not able to accept a co-founder or colleague attending a session on your behalf — attendance must be by the named applicant.

The optional peer support office hours are just that — optional — but we do encourage you to join if you can, as they’re a great opportunity to develop your learning alongside your peers.

We welcome entrepreneurs from all industries. Whether you run a tech business, a food and drink venture, a retail shop, or a service-based business, our support is tailored to the challenges and opportunities specific to your sector.

Yes you can! In the application process, there’s a section where you can specify which programme it was.

After completing the Level Up Lab, you’ll officially become a Hatch graduate and have ongoing access to our Graduate platform for continued peer support, events, clinics, pitch competitions and more. Our graduate community is hosted on Circle.

The first step is to complete our registration form, which you can find above. This is your chance to tell us a little about you and your business — the more detail you can provide, the better.

If your registration is successful, we’ll be in touch to invite you to complete your onboarding form, which secures your place on the programme.

 

Our goal is to make our programmes as accessible as possible. Each programme is designed with input from our cohorts and tailored to meet the unique needs of each group. During the application process, we will ask you to detail any accessibility needs we can support you with.

If you would like to request support in completing your application (e.g. transcribing your application answers), or to discuss your accessibility needs, please email us at programmes@hatchenterprise.org 

Read more about the accessibility support we offer above.