For Sustainable Businesses:
Did you know that 468 million plastic cleaning spray bottles are thrown away in the UK every year?
“This plastic waste ends up polluting our land and oceans, getting into our food and drinking water, and causing serious health and fertility problems.”
Mahira launched Spruce as a single-use plastic-free alternative, with an innovative refill model that leads to no waste sent to a landfill.
Hatch Graduate, Mahira Kalim, was inspired to found her own business after working with a large fast-moving consumer goods company to improve their plastic footprint.
“I realised I could make a direct impact by building a business that solves some of the top environmental issues.”
Mahira’s company is legally bound to put people and the planet before profit with its B-Corp certification.
“I wanted to go beyond being low waste and having a low environmental impact. I want to create a brand that customers can really trust.”
“It’s hard for a sustainable business to turnover as much as the big brands who are doing everything cheaper due to unethical labour and unethically sourced materials.”
Mahira has faced huge challenges in running her B-corp business, including; the pandemic, Brexit, and now the cost of living crisis. With less disposable income, sustainable businesses can quickly seem less accessible than cheaper alternatives.
“Running a sustainable business is never easy, especially as a solo female founder of colour – the group known to get the smallest percentage of institutional funding.”
To those currently struggling with similar challenges in their pursuit of running their business ethically and sustainably, Mahira advises that you remind yourself of your mission and align yourself with it. Allow your decisions to be guided by your principles, which will help you through the challenges.
For Sustainable Consumers:
In a world where waste and greenwashing is an ever growing problem, it’s so important support brands like Spruce that are not only committed to helping the environment but also to a regenerative vision for the future.
Consuming sustainably in our globalised world is less accessible and convenient, however. That’s why educational businesses like Helen Fisher’s We are Carbon are paramount for the sustainable and eventually regenerative mission.
“There are people behind the things we use, and when we take the time to source items that been produced sustainably, the people involved in those items often care very deeply about the way that we treat the world and one another.”
Helen recognises that financial uncertainty can be a huge obstacle towards consuming sustainably.
“But at the heart of being sustainable is gaining an understanding of our connection to nature.”
By consuming more items that are provided naturally and can be re-used, sustainable products can be cheaper in the long run.
“Our climate is in chaos. Our resources are depleting. Our future is unpredictable. And if all of that wasn’t bad enough these messages can cause us to run out of something else too – hope.”
Rather than adding to the climate anxiety so many of us have, We are Carbon seeks to motivate people to build lives where they can thrive whilst healing the planet with beautiful and motivational messages.
They are also currently bringing people together to further explore ideas like how to creatively use waste. If this is is something that would interest you, consider joining their small cohort!