The applications for this programme are now closed, keep an eye on this space for possible future programmes. In the meantime for more opportunities visit our programmes page.

The past two years of lockdown have made clear how spending time outdoors, and enjoying the freedom of wild places, is so important for our mental and physical well being. But for many people from Britain’s ethnically diverse communities, accessing and spending time in nature just isn’t as easy and welcoming as it should be.

That’s why a collective of leading outdoor brands and organisations came together and asked Hatch to help them launch the Opening Up the Outdoors (OUTO) Changemaker Programme. It’s a pilot project designed to support changemakers from ethnically diverse backgrounds whose businesses, initiatives and groups are working to build a more diverse, equitable and anti-racist outdoor community.

Taking part in the Hatch Launchpad gave me a tremendous boost to my confidence and belief in the viability of my social enterprise, Earth Sea Love. Being part of a group of Black and Brown women, learning about the legal, financial and fundraising components of establishing a business in an easy and accessible way really helped me get past my mental and psychological blocks of not being business minded and having a sell sell sell mentality.

Sheree Mack

Founder of Earth Sea Love, Hatch graduate

What’s the problem?

The barriers to accessing the outdoors are varied, but often include hostility and discrimination. People from ethnically diverse communities sometimes say they are made to feel like they don’t belong in the outdoors, and they don’t have the confidence or networks to try something new. Financial resources also play a role – as does geography – it’s harder to access the outdoors if you don’t live close to any open spaces.

According to a Natural England study

26%

Less than three in ten Black people…

26%

…and less than three in ten Asian people in the UK spend time in the countryside…

44%

…compared with more than four in ten White people.

What’s our solution?

Ten changemakers from across the UK will receive bespoke tailored support from Hatch, including access to expert-led masterclasses, peer mentoring, business coaching and skilled consulting, as well as joining a cohort of other entrepreneurs and leaders from diverse sectors.

Hatch’s programmes are co-designed with the changemakers on the cohort, meaning each one is tailored to allow them to tackle their most pressing challenges, from cash flow to marketing, branding to building networks. They’ll learn how to grow sustainably, increase their impact, and support people from ethnically diverse communities to access the outdoors. After the programme, they’ll be able to apply for development grants of up to £10k to invest directly into their organisation.

Longer term, the intention is to expand this project to be able to support even more changemakers to the programme. The OUTO group is working towards getting even more outdoor brands and established outdoor organisations to join its mission, so that it can reach more communities and make a bigger impact across the country.

Grants available of up to

£10K

The programmes will start in late April 2022.

Who is the OUTO group? 

Opening Up the Outdoors is made up of outdoor industry and community experts from the UK and Europe, including Adidas Terrex, Arc’teryx, Berghaus, Finisterre, Patagonia, The North Face and Vivobarefoot.

The group came together in Spring 2021, in response to the systemic racism that led to the murder of George Floyd, the increase of anti-Asian sentiment and violence, and in support of the Black Lives Matter movement. Its aim? To address the state of the outdoor industry and community in relation to justice, equity and anti-racism; and to explore ways the group could work together to ensure a more inclusive outdoor environment for all.

​​We’re working to to create an outdoor community and industry in the UK that is truly diverse, equitable, and anti-racist, where everyone, regardless of ethnicity, religion, gender, sexual identity, or physical ability is welcomed and included, and can participate and express themselves freely and safely.

Keme Nzerem,

Chair of the OUTO group

Interested?

If you’re a changemaker from an ethnically diverse background who is starting or growing a community group, social enterprise or business in the UK that promotes a diverse, equal and anti-racist outdoor community, we’d love to hear from you.

Expressions of interest open 21st February 2022 and close at 9am, 7th March 2022.

Q&A session 

The applications for this programme are now closed, keep an eye on this space for possible future programmes. In the meantime for more opportunities visit our programmes page.

Frequently asked questions

Hatch’s support programmes are for changemakers and founders based in the UK. Every programme we run has different application criteria that allows us to best tailor our support. For this Opening Up the Outdoors Changemaker Programme, we welcome applications from changemakers who are from ethnically diverse backgrounds who in turn are actively working to build a more diverse, equitable, and anti-racist outdoor community.

The Launchpad is suitable for you if you:

  • Understand the problem you want to solve and want to build, test and launch your solution
  • Want to increase your business knowledge, skills and confidence
  • Want to be part of a cohort of other changemakers and entrepreneurs
  • Are based in the UK

The Incubator is suitable for you if you:

  • Are based in the UK
  • Have a minimum viable product, have started running your group or initiative, or have started making money
  • Want to increase your business knowledge, skills and confidence
  • Want to be part of a cohort of other changemakers and entrepreneurs
  • Are based in the UK

You can express your interest in either the launchpad or incubator using the application form. Try to answer the questions in as much detail as possible, as we don’t ask applicants to submit a business plan or model.

The Hatch Programmes team will conduct interviews with applicants to understand what their organisation does, what goals they would like to achieve and what support they need.
The Hatch Programmes team will conduct interviews with applicants to understand what their organisation does, what goals they would like to achieve and what support they need.
You’ll be given a bespoke programme of support from Hatch, including expert-led masterclasses, facilitated peer group learning sessions, mentoring and coaching, and invited to apply for a grant of up to £10k at the end of the programme.
  • Applications for the Opening Up the Outdoors Changemaker Programme open on Monday 21st February 2022 and close on Monday 14th March 2022. Following that will be the applicant interviews led by Hatch, before sending all the information through to a selection panel
  • Week commencing Monday 4th April 2022, the selection committee meets to review the applications.
  • From 8th April 2022 onwards, Hatch will be letting applicants know if they have been successful.
  • Programmes start on 25th April 2022.
As this is a pilot, the OUTO group would love to be able to talk to successful applicants to help raise awareness of what the programme is about and why it’s important. This will entail being in touch with successful applicants, featuring them across the respective social media channels and marketing of those within the OUTO pilot programme group, as well as collating photographs and video of the initiatives at work.  

This programme will focus on changemakers from ethnically diverse backgrounds, who are working in the UK, as we seek to fund people actively working to build a more diverse, equitable, and anti-racist outdoor community. We recognise there’s other work needed right now that might not fit our pilot criteria. Our aim is to build on this pilot programme to increase in scope, and ensure that everyone, regardless of ethnicity, religion, gender, sexual identity or physical ability is welcomed and included in the outdoors. We also hope to expand to include changemakers across Europe. More exciting news to follow.

If you are not eligible for this programme we have other opportunities which you may be eligible for: Our Programmes

Yes, absolutely! This is just the first step for the Opening Up the Outdoors Changemaker Programme and we hope to increase the scope to support greater numbers of changemakers, working in a wide range of areas, across Europe. More exciting news to follow.