New Founders Incubator Programme

Do you already have a business but don’t know how to market it properly? Do you want to learn how to create a sustainable business model? Growing a business is not easy and it comes with many challenges including knowing how and where to access funding, navigating different legal issues, and how to stay true to your mission as you grow your business.

Come and join our Incubator programme to keep you accountable for your business goals. You’ll get to meet other entrepreneurs at the same stage of you and come out with clarity on how to finance your business, where to find the right support, and build meaningful connections.

The Hatch programme provided us with confidence and a great network of mentors and potential collaborators, which is what makes this programme truly invaluable.

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Cohort-Based Expert-Led Session

18 hours of expert-led masterclasses on mission and vision, business strategy, product/market fit, finance, legal, partnerships, marketing and sales, and pitching

Peer Learning

18 hours of peer learning, peer coaching, and accountability groups. Gain fascinating insights, exchange ideas and swap skills with like-minded individuals.

Financial Clinic

Work through key questions about your prices, cost, overheads and sales with a financial expert, in order to make decisions about your business strategies.

Demo Day

Showcase your business to a panel of experts and get actionable feedback on how to take your business to the next level.

Apply now


Fridays 14th January – 18th March 2022

10am-12pm (Weekly sessions)

Location:  Online via Zoom

Interview stage: November


  • You are based in the UK
  • You are running an early-stage business that you want to grow
  • You have started trading, or have customers or clients, and at least one part-time staff member (including yourself)
  • You want to increase your business knowledge, skills and confidence
  • You want to network and be part of a cohort of other entrepreneurs
  • You can commit to the full nine workshops and Demo Day


This programme is valued at over £1500, but thanks to our partnership with Pizza Hut, participants are asked to pay £150. There are also a limited number of bursary places available.

If you have any issues filling in the form below, please contact

The Incubator programme is for entrepreneurs based in the UK who are running an early-stage business.

This information will be treated with confidence and not shared beyond the application process.
Your best estimate is fine.
This can be the date you first started working on the business or the date you registered.

Frequently asked questions

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Hackathons are for anyone who has a business idea and wants to learn more about becoming an entrepreneur. Over two days, you will learn about the entrepreneurial skills you need to bring your business idea to life.

Launchpads are for entrepreneurs who have a business idea, understand the problem they are trying to solve, and are ready to start their entrepreneurial journey. Over six workshops, you will learn the basics of entrepreneurial mindset, business strategy, finance, marketing and pitching that you need to get your business off the ground.

Incubators are for entrepreneurs who have been running their business for some time and are ready to start focusing on growth and expanding their team. Over nine workshops, you will learn the skills you need in business modelling, product/market fit, finance, legal, branding, wellbeing and pitching in order to make your side hustle your full-time job.

Accelerators are business and leadership programmes that have been designed for entrepreneurs who are ready to scale their business and impact. Over twelve workshops, you will evaluate your personal leadership strengths and the opportunities for your business to grow, and tap into the knowledge of the other entrepreneurs on the programme to plan your path to sustainable growth.

You can see all the programmes we’re currently offering on our programmes page:

Hatch programmes are for entrepreneurs based in the UK. Every programme we run has different application criteria that allows us to best tailor our support.

This New Founders programme aims to level the playing field in entrepreneurship, so we welcome and prioritise applications from underrepresented groups including Black, Asian, and Ethnic Minority founders, women and other marginalised genders, disabled founders, and LGBTQIA+ founders. Some cohorts are reserved for entrepreneurs who meet specific criteria, which you can see on each application form.

The New Founders Launchpad is suitable for you if you:

  • Have a business idea and want to launch your own business
  • Want to increase your business knowledge, skills and confidence
  • Want to be part of a cohort of other entrepreneurs
  • Are based in the UK

The New Founders Incubator is suitable for you if you:

  • Are based in the UK
  • Have a minimum viable product, have started trading or have a business background
  • Want to increase your business knowledge, skills and confidence
  • Want to be part of a cohort of other entrepreneurs
  • Are based in the UK

The New Founders Hackathon is suitable for you if you: 

  • You have identified a social or environmental problem you would like to tackle 
  • Are based in the UK

You can express your interest in one of our programmes using the application form. Try to answer the questions in as  much detail as possible, as we don’t ask applicants to submit a business plan or model. The programme manager will then be in touch to let you know if you are invited to an interview as the next stage. In the interview, we will ask questions about yourself and your business to see if you are a good fit for the programme. After the interview, we’ll let you know if you have been selected to take part in the programme.

In each of our programmes you will get access to:

  • Expert-led workshops 
  • Facilitated group sessions with other entrepreneurs
  • 1-2-1 support 
  • Support developing and practicing your pitch 
  • Networking and events
  • Membership of Hatch’s community of founders

Until further notice we will continue to run all of our programmes online.

Thanks to our incredible funders, we are able to offer the programmes at a massively reduced rate. 

For New Founders programmes the fee is currently:

  • Hackathon £25
  • Launchpad £50
  • Incubator £150

If you would like to apply for a bursary sign-up to the programme using the application form above and if your application is successful you will be invited to an online interview, during this interview you can ask about applying for a bursary place.

No. Hatch’s programmes provide support to entrepreneurs, but we don’t take any equity or stake in your business.

Like most early-stage programmes, Hatch cannot sign an NDA, but we won’t share any confidential information from the application process or interviews.

Most of the Hatch team either have been or are entrepreneurs, so we understand how tricky it is to commit to recurring meetings when life is so busy. However, one of the most encouraging pieces of feedback we receive from entrepreneurs is that our programmes allow them to take a step back, to work on the business rather than in it. Therefore we ask that participants attend at least 75% of all workshops and events.

After you finish the programme, you will become part of the Hatch community. You can continue to interact with other entrepreneurs, join events, and share news and opportunities.

For the Hackathon, you are both welcome to book places separately and take part together. 

For the Launchpad, Incubator and Accelerator programmes, we ask that there is one primary founder who takes part in the programme and attends the workshops. Co-founders or business partners are welcome to attend some events and 121 support alongside the main founder.