PR and Communications Manager

PR and Communications Manager

Letter from Dirk Bischof, CEO

Dirk ImageAt Hatch, we empower underrepresented entrepreneurs from across the UK to imagine, launch and grow sustainable and impactful businesses through tailored support, community and partnerships. We offer world-class support to entrepreneurs, mainly through our courses and workshops.

We’re not typical of the charity sector. As you would expect from a charity focused on entrepreneurship – helping people to start and grow their businesses – we think and act like a business. Our programmes are run by entrepreneurs, for entrepreneurs.

We’re one of the fastest growing enterprise support organisations. Since 2014, we’ve grown our revenue to £850K annually, something that takes the average social enterprise at least fifteen years. Over the last 12 months we have grown 60% allowing us to serve so many more founders through one of the most challenging times in recent history as we dealt with the pandemic, mass business closures and came face to face with inequity in our society highlighted by #BlackLivesMatter. Against this backdrop, we were able to not only double down on our mission to support those founders hardest hit by the pandemic, we were able to scale our services across the UK being previously only active in Greater London.

Now we’re looking at our next big milestones: Passing the million turnover mark in 2022 and delivering 25,000 enterprise support opportunities for underrepresented founders by 2025. These are deliberately ambitious targets – we like that it scares us a bit!

At Hatch, we value transparency, openness and collaboration. We practice open-book management e.g. transparent pay, employee access to management accounts and strategic decisions are made collaboratively within the Team so we can fully draw on the expertise, experience and networks we have.

Hatch is an organisation that loves experimentation and trying things out. We are influenced by lean management philosophy, and we are constantly looking for ways to improve and innovate in our programmes and in the way that we work.

We are a small organisation with big ambitions to grow, offering the right candidate a great opportunity for personal and professional growth.

Hatch’s work has been recognised in recent years with several accolades, including:

  • Being featured in the NatWest SE100 Index 2020 as one of the top 100 social enterprises in the UK, as well as being a finalist for the same awards in 2019.  
  • Winning the 2017 Enterprising Britain Awards in the ‘Building Enterprise Skills’ category for Hatch’s incubator programme.
  • Shortlisted for the 2017 Lord Mayor’s Dragon Awards in the category of ‘Community Partner’ for our work with Deutsche Bank supporting over 50 mission driven businesses in South London.

PR and Communications Manager

  • Salary: £30,600 – £33,300 with scope for salary progression 
  • Contract Type: Permanent
  • Hours: Full Time (typically 09.30-17.30 but with flexibility)
  • Location: Elephant & Castle (Central London) / Remote. Hatch is moving to full hybrid working and this applies to this role as well. However, we ask that applicants must be able to travel to the office in Elephant and Castle in central London at least once a month.
  • Responsible To: Head of Marketing and Communications 
  • Application Deadline: 9am, Friday 29th October 2021
  • Interview Dates: 1st Interviews w/c 8th November, 2nd Interviews w/c 15th November

Role Purpose

If making the UK a fairer, more equal place to live and work sounds like a good idea to you, read on. We’re looking for someone who’ll roll up their sleeves and get stuck into this new role that’ll help make sure opportunities are for everyone, not just a select few. Having powerful, impactful communications is part of that bigger picture we’re working towards at Hatch. 

You’ll set up and grow our press and media arm and develop a range of ways to get underrepresented founder stories and the challenges they face into the media, whether that’s through thought provoking commentary, engaging real life stories or media campaigns. It’ll mean building relationships with journalists, corporate partners’ press teams and making sure people know why supporting underrepresented founders is so important.

Understanding what makes people tick is key to this role, whether that’s founders living with a disability, women and other marginalised genders or people from Black, Asian or minority ethnic backgrounds. Above all else, you’re someone who has bright ideas, knows what makes a good story and how to go about making things happen. As an experienced communications manager, you’ll be creating supporting content for social media that gets people talking, and be comfortable in a broader communications capacity, whether that’s writing copy for an impact report or adding to how we understand our stakeholders. This is an attractive and challenging opportunity for a talented individual who cares about driving change in society and can seize the possibilities to grow Hatch’s press and communications capacity.

Responsibilities

Press, Media and Thought Leadership

  • Working with the Head of Marketing and Communications, plan, design and lead proactive press and media activities and campaigns that raise awareness of the needs and challenges of underrepresented entrepreneurs in the UK, and Hatch’s work to address them. 
  • Identifying and developing media and partnership opportunities for Hatch across national and regional, print, digital, and broadcast media. 
  • Selling-in stories to journalists and being the charity’s first point of contact for media enquiries.
  • Working with the communications team and the Chief Executive, map out and develop the thought leadership aspect of Hatch’s communications to strengthen the charity’s position and voice in the sector.
  • Developing key messages on topics and issues relevant to Hatch that we should comment and respond to in the media.
  • Working with the wider team to develop a knowledge hub – data, polls and surveys that are led and owned by Hatch, that can then be used to develop Hatch’s own reports and form the basis of media campaigns.
  • Preparing briefings for spokespeople for media interviews and coaching Hatch’s spokespeople when needed.
  • Working closely with the Head of Marketing and Communications to develop a crisis communications plan and process. 

Media Management 

  • Leading on setting up and growing Hatch’s portfolio of case studies of founders, corporate employees and partners.
  • Working with the rest of the communications team to capture founder and Hatch activity and growing and managing Hatch’s image and video bank. 
  • Setting up a range of media tools such as a clippings service that supports the evaluation, performance and reporting process for the communications team.
  • Ensuring media activity is evaluated and shared with the communications team. 
  • Gaining and storing consent on behalf of Hatch.
  • When needed, bringing in and managing external suppliers (e.g. designers) when needed. 

Wider Communications 

  • Working to identify potential ambassadors and champions who’ll help build awareness of Hatch’s work. 
  • Working to support programme and event recruitment as well as the impact reporting process.
  • Contributing to the ongoing process of building insight into understanding Hatch’s stakeholders, brand perceptions and relationships with Hatch.
  • Contributing to the wider rollout of Hatch-branded materials and documents and working as a brand guardian and ambassador and supporting colleagues to use the Hatch brand consistently.  
  • Contributing to future communications strategies.

Other Responsibilities

  • Championing and promoting equal opportunities and diversity in all aspects of your work.
  • Ensuring compliance with all relevant regulation, guidelines, legislation (e.g. NLA licensing) and best practice. 
  • Other duties that may be required from time to time as part of a small, dynamic charity.

Person Specification 

Knowledge and Skills

  • A strong creative streak with the ability to write for a wide variety of audiences with differing needs.
  • A strong understanding of the different communications channels and the role of segmentation in communications.
  • Being able to use communications to help drive a particular action or behaviour change, such as making a donation or registering for an event.  
  • Capable of empathising with people from a diverse range of backgrounds, cultures and personal situations. 
  • Good analytical skills including the ability to work with statistical data and research and be able to translate them into powerful messages.
  • You’re good with managing your time and able to juggle a variety of projects with shifting priorities.
  • Good problem solving skills and an ability to think outside the box.

Attitudes 

  • You care about working towards a fairer society and the role of communications and entrepreneurship in achieving that.
  • Someone who is comfortable trying, potentially failing, but learning from experience.
  • Happy to take on a hands-on approach to working within a small communications team.  

Experience 

  • Experience of growing an organisation’s press and media capacity to a tangible degree. 
  • Experience of developing and delivering campaigns that help build brand awareness. 
  • Some experience of having worked in the Third Sector or social enterprise sector is desirable but not essential. 

Benefits

We care about our people and giving them the things they need to succeed.

We have always been supportive of flexible working, which has become even more important in 2021. We have a cheerful, plant-filled office in Elephant & Castle, where everyone gets a desktop Mac and a good chair. For those working at home, we’ll provide you with a laptop and an allowance to get yourself set up comfortably. In the post-COVID world we’re experimenting with full flexibility to work from home or in the office as it suits you, but hope the whole team will be able to come together periodically.

  • Flexible working – work from home or in the office and at the times that work best for you
  • 37 fully flexible holiday days (including the 8 UK bank holidays)
  • 3% employer pension contribution
  • £500 home office set up allowance
  • £750 annual budget for learning and development or wellbeing activities
  • Paid time off for dedicated learning and development opportunities
  • 4 days per year paid time off to volunteer

Equal Opportunities

We believe everyone has potential. We are committed to increasing diversity among business owners, and we want to do the same for our team. If you’ve read this far, and you like the sound of the job, but you’re worried you don’t quite fit the requirements, we’d love it if you went ahead and applied.

We want to ensure that our team represents a wider cross-section of society than a typical start-up, and we know that means we have to make an effort to understand and accommodate different people’s needs. If you would require any reasonable adjustments to be made to support you to apply, interview or join the Hatch team please contact jobs@hatchenterprise.org.

To Apply

Please email us your CV and a cover letter of no more than 1000 words explaining: 
  • What excites you about Hatch as an organisation and about this role in particular?
  • What does a successful media campaign look like to you and why?
  • What would you do in this role that would really make an impact?
Send these to jobs@hatchenterprise.org with “PR and Communications Manager Application – Your Name” as the email subject line by 9am, Friday 29th October 2021. If you have any questions or need any help with your application, please drop us a line via jobs@hatchenterprise.org. (Recruiters will be politely turned away). If you apply, we will process your personal data for recruitment purposes only and in accordance with our Data Privacy Policy.