Have you ever wanted to be a more ethical consumer, but the hoops you have to jump through to find a business that is actually sustainable and ethical from the beginning of the production line inhibit your journey?
We’ve all been there.
It can be exhausting filtering out all the companies trying to jump on the “sustainable” trend whilst continuing to underpay their workers, or producing thousands of tonnes of waste each year.
That’s where Alexandra Birtles’ In Good Company comes in.
In Good Company - Your Ethical Business Guide
In Good Company was founded by Alexandra Birtles and Sarah Kingston to make ethical consumption easier and more sustainable.
They work with well established ethical, eco-friendly and good business accreditation providers, such as B Corp, Living Wage Foundation, and Sustainable Restaurant Association to highlight businesses committed to doing good.
The Good Coffee Shop Guide
The majority of us enjoy going out for a cup of coffee or a hot drink for a small treat to break up the working day, or to catch up with a friend.
Alex and Sarah wanted to elevate the everyday experience of going out for a cup of coffee by making it easier for people to have a new type of connection with their favourite cafe and know that their money was being put into good hands.
In this Coffee Guide, you can find local cafes who are actively employing people less likely to find work such as those experiencing homelessness, ex-offenders, or people with disabilities.
You can also find sustainable coffee businesses who are commited to being low or zero waste.
Fancy a cup of coffee?
Alexandra Birtles with Hatch
Alex left the corporate world to start her business and brought with her useful insights on money and consumerist culture.
We can’t deny the damaging effects of consumerism. Changing this culture however, seems near-impossible.
That’s why Alex and Sarah decided to bring power back to the consumer and make it easier to make ethical decisions when spending money amidst the crowd of big corporate greenwashing campaigns.
Alexandra decided to join the Hatch Launchpad programme for an opportunity to take a step back and build a really solid foundation for her business.
During the Hatch programme, Alex was able to focus on things that would help her run her business such as marketing, operations, finance, and more.
Her favourite aspect of the programme was the amazing founders she got to know along the way in her cohort.
“They were great fun, they were intelligent, they were diverse.”
“Everybody was hugely committed to what they were trying to do, which is really inspiring. Coming from a corporate background, I didn’t have a network of entrepreneur friends that I came into this with. It can be really helpful to find your people.”